logon罗昂建筑作品 | 场景式空间打造：如家精选酒店3.0

摘要：酒店氛围的塑造以爵士元素传递品牌特有的艺术气息，简练而悦动，商业的体验感十足。

  在如家精选，爵士是一种生活方式。

  Jazz is a lifestyle at Homeinn Plus.

0.1演变 EVOLUTION

  如家于近年重新定义二十一世纪中国商旅的新体验，从品质和设计逐步重新打造旗下酒店品牌包括和颐、如家精选、如家酒店NEO、如家YUNIK系列。logon.design罗昂设计在基于1.5系列核心设计理念及元素的基础上，3.0系列将续写如家如何进一步提升品牌辨识度。该系列设计的升级亦印证酒店业进化的过程。

  Homeinn Group has successfully redefined a brand new travelling experience business in the 21st century of China by gradually renovated its hotel sub-brands especially in terms of quality and design, including Yitel, Homeinn Plus, Homeinn NEO and Homeinn YUNIK series. Based on the core design concept of Homeinn plus 1.5, 3.0 continues the story that how Homeinn Plus strengthens its brand identity and provides business travelers with more effective use of space. The upgrade of Homeinn series reflects the evolution of the hospitality industry.

  罗昂设计需要通过对市场乃至整个酒店行业的细致分析，权衡保留原有品牌辨识度的同时整体提升品牌价值，在原有设计上再创新设计。不是单纯的推倒重来，而是继承原有的设计语汇并以更加当代的方式进行呈现。

  Through the market and hotel industry research, logon.design retained the original brand identity by uplifting the overall brand value; upgrade the hotel in terms of material and facility. Rather than simply pushing back, the 3.0 inherits the original design elements and presents it in a more contemporary way.

0.2画像 POSITIONING

  商旅人士仍为该系列主要目标人群，细分目标人群，如家精选更具针对性。罗昂在设计之初更从使用者行为出发对设计进行定位， 在有限空间里根据各个场景发生的可能，规划空间使其更具高效的功能性。

  Business travelers are still the main targeted clients for this edition. By categorizing targeted clients, the Homeinn Plus 3.0 is open to the niche market. At the beginning of the design, logon.design analyzed users’ behavior and considered the possible scenarios that will happen in the limited space, in order to create the efficient and functional space.

0.3氛围 CONTEXT

  “爵士乐的重点在于音符间的停顿，

  在于你聆听体内声音时的感受，

  在于那些罅隙与裂缝。

  因为在那里，

  你才能感受到真正的人生，

  当你有那勇气纵身一跃的时候。”

  --蕾秋·乔伊斯《奇迹唱片行》

  “Jazz was about the spaces between notes.

  It was about what happened

  when you listened to the thing inside you,

  the gaps and the cracks.

  Because that was where life really happened,

  when you were brave enough to freefall.”

  --Rochel Joyce, The Music Shop

0.4休止符 QUARTER REST

  在如家精选，以休止符演化而来的设计元素点缀着室内细节及室外立面，让旅客在快节奏商旅生活中找到心中乐章的“休止符”，带来新篇章的灵感。

  The interior details and outdoor façades are inspired from the sign of quarter rest.  At the Homeinn Plus 3.0, people will find temporary peace in the fast-paced travel life, get inspired for a new chapter.

0.5体验式 EXPERIENCING

  酒店氛围的塑造以爵士元素传递品牌特有的艺术气息，简练而悦动，商业的体验感十足，仿佛在聆听摇曳的爵士乐，走进一家精致的奢侈品门店。

  The Jazz atmosphere conveys the brand's unique artistic sense, concise and cheerful. The interior decorations give guests commercial experiencing, as if listening to jazz music and walking into an e luxury boutique.

0.6东方式社交 EASTERN SOCIAL STYLE

  当下比较流行的商旅酒店会主打社交或者文创的配套设施，但鉴于东方文化内敛风格，其实大部分“大客厅”概念的公共区域难以使商旅客户久留或者发生互动。酒店公共区域虽然面积较大但是使用率却不高。

  Presently, business hotels prefer to facilitate the public space with social or cultural promotion. However, in view of the restrained characteristic of oriental culture, in fact, the "big living room" design is difficult for business traveler to stay long or social.

  如家精选3.0在通透的大型空间中通过空间组织以及原创功能家具的方式，创造安定的小型围合空间，分别设置可供一人独享、三人讨论、六人会议的功能设施，并通过服务岛台及商务配套功能（如打印，扫描，自动贩卖机，电话亭等）支持入住旅客的所有商旅诉求。

  The Homeinn Plus 3.0 organized different stable enclosed space and equipped with designed furniture. The space is set up with business facilities such as printing, scanning, vending machines, phone booths that can be exclusively serving one person’s working, three people’s discussion, and six people’s meetings.

  如家精选3.0从内容变革、流程优化及服务提升等方面着手，致力于以舒适简约的设计，为商旅人士提供一个喧嚣都市中的休憩“后花园”。

  Through renovation, process and service upgrade, the Homeinn Plus is dedicated to providing business travelers with a restful "backyard garden" feeling for modern fast-paced business travel life.

  不难发现，同档次酒店的公共区域在空间塑造上功能较为单一。3.0系列相对以往对商务客群对酒店功能使用诉求更进一步推敲，公共区域作为客房商务功能的扩展空间也提供满足其社交情感需求的场景化空间。

  It is noticed that the public areas of the same grade hotels may have very limited functions. 3.0 extends the function of guestrooms by facilitating the public area as co-working and business space.

  关于logon罗昂建筑

  About logon

  logon.design罗昂设计是具有德国背景的国际设计公司，2005年创立，专注于为城市规划、建筑和室内空间提供创新型解决方案。我们深信，成功的设计来自对建筑选址与定位、城市与文化、人群与肌理、以及商业模式与市场趋势的综合考量。设计初始，罗昂跨学科的团队展开对项目的创新型研究，提供设计解决方案和商业策划，这使得logon罗昂以更为客观并宽广的视角提供“一站式”服务。15年以来，罗昂与各个行业及领域的开发商合作，在城市规划、建筑以及室内设计领域呈现众多不同风格及体量的作品，荣获海内外诸多重要的设计奖项，为业内人士肯定的同时，更专注于连通公众，为人们打造品质空间。

  logon.design is a contemporary German-Chinese architectural design firm which was co-founded in 2005. We are specialized to provide our clients with innovative architecture, landscape and urban planning and interior design solutions. We believe that successful design must consider site and location, city and culture, the people using it and surrounding context, as well as business mode and market trends. Our multidisciplinary team extensively researches and provides strategic analysis before tackling any project. That’s how our practice has pioneered a full package design services for various types and scales of projects. For over 15 years, we cooperated with a wide array of developers to achieve projects in different style and size. We place great importance on the viability of the business model, to create better places for people. As proof of our design excellence, logon projects have regularly won awards and been recognized in the media and industry forums and exhibitions worldwide.

  主创设计师 Chief Designer

  张书维 Wesley Zhang

  张书维在台湾出生，加拿大长大，在北美洲及亚洲的生活背景及工作经验累积下对于多元文化有了与众不同的视野及见解。15年的专业设计和工程经验，完成了约170个不同规模的酒店、商业空间、售楼处 、样板房、私宅、商业、工业空间及展示空间项目 。做为一名专业室内设计师和工程专家， 张书维对于作品的创新一直饱有极大的热情和高度的敏锐，而扎实的设计管理经验更使得他对项目的完成度有近乎完美的把控。

  Wesley was born in Taiwan and grew up in Canada, having lived and worked in both North America and Asia, the experience gave Wesley a different perspective with the term multi culture. With 15 years of professional design and construction experience under his belt; worked and completed around 170 numerous scale of developers’ sales centers / show flats, private residences, commercial / retail / industrial / exhibition and hospitality types of interior and architecture projects. Past experience of retail and exhibition projects prompted Wesley with the self-expectation to have greatest innovations in every new project, while feeding the clients with the freshest creative ideas, as well as a professional interior construction specialist, Wesley also pursues for the greatest possibility to implement the design into construction completion.

图片来源©Yolanda vom Hagen

图片来源©logon.design 

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