艾扉酒店：非标准化酒店的场景延伸

摘要：「艾扉酒店」作为莫泰的姐妹系升级品牌，延续旅行主题，打造为商旅注入幸福感的新品牌。该品牌突破标准化产品，以年轻化审美风格，为都市商旅人士提供工作与生活平衡的住宿选择。

  陌生的旅人来到陌生的城市，找寻到他们想要的感动和美好。「艾扉酒店」作为莫泰的姐妹系升级品牌，延续旅行主题，打造为商旅注入幸福感的新品牌。该品牌突破标准化产品，以年轻化审美风格，为都市商旅人士提供工作与生活平衡的住宿选择。 

  AIFEEL Hotel as a new sister upgraded brand of Motel, continues the theme of travelling. The brand breaks through standardized products, designed with a youthful aesthetic style. It provides urban business travelers with work-life balanced accommodation option. 

AIFEEL理念 - 城市转角处的确幸

AIFEEL Concept - City Corner Indeed Fortune

  首家AIFEEL艾扉酒店位于上海黄浦区徐家汇路3号，毗邻豫园、新天地商圈。设计概念为 “在路上”。在路上，永不停歇；在路上，充满幸福感；在路上，一直走向远方。就如同，旅人来到陌生的城市，希望寻找一个宁静且精美的处所。转过那个街角，遇见艾扉酒店。 

  AIFEEl Hotel located at No. 3 Xujiahui Road, Huangpu District, close to Yuyuan Garden and Xintiandi. The design concept is "On the Way". On the way looking for a cozy and beautiful place. Turn the street corner, meet AIFEEL hotel. 

客群与品牌元素 - 热闹却不失秩序

Target Customers and Brand Elements - Lively and Orderly

  AIFEEL艾扉酒店的人群定位是20-35岁的年轻商务客，在相对沉稳的硬装上增加多元且年轻活泼的软装设计。色彩方面，艾扉酒店选取更稳定的颜色，不再定义品牌色，而是选择更丰富，且与主题更契合的颜色搭配。 

  AIFEEL chooses youthful furnishings and diverse colors, targeting 20-35 young business travelers.

  品牌元素的选取从城市旅人的感受细节出发。公共区域设计星空墙，犹如幽静星河，闪烁着星星点点的微光。接待台和上方灯具设计为环形，灵感来自于星轨环绕与延时摄影。亦如变换的日常光景，记录着流动的时光，希望住客收获惊喜与感动。 

  Brand elements are applied based on the feelings of urban travelers. A starry sky wall is designed in the public area, which is like a quiet starry river with little glimmers of light. The circular reception desk and the upper lighting were inspired by the orbit and time-lapse photography. 

  灯具设计，从路灯中汲取灵感，餐厅的吊灯、书吧的照明灯和房门前的夜灯，都散发出一束束暖黄色的光，仿佛夜晚归家，来自路灯的问候。 

  Pendant light in dining-room, headlamps in book bar and door lights in front of room are all inspired from street lamps, as a warm greeting on the way. 

  壁纸、挂画、窗帘抱枕等软装全部来源于罗昂设计师开发的图腾元素，由城市鸟瞰抽象而来的几何图案拼贴，热闹却不失秩序，结合部分具象的呈现，给予住客更多想象的空间，仿佛徘徊在城市街头。 

  Soft decorations such as wallpaper, hanging pictures, curtains and pillows all come from the totem elements developed by logon team. Geometric patterns abstracted from bird view of the city, give guests the chance to imagine themselves wandering in the street. 

公共空间 - 优化布局，场景延伸

Public Space - Optimized Layout,Extended Scenario

  公共区域被看作为酒店中社交和精神的所在，打破传统的功能分区，尝试“大公区”的新型概念，将大堂休息区、商务中心、书吧、餐厅、健身房等公共功能放在一起。 

  AIFEEl applied new concept of borderless Commons as a social and spiritual place in the hotel, break the boundaries of the lobby lounge area, book bar, restaurant and other public facilities. 

  打造小巧精心的路径感，运用家具和对比材料将大空间化整为零，延长行走路线，设计丰富的体验感和探索发现的乐趣。亦如在路上，转角遇到小确幸。 

  Furniture and contrast materials are used to divide the large space, walking paths are extended, rich the experience along the way. On the way, meet fortune around the corner.

  将传统无趣的过道空间，设计为书吧，具有趣味性和一定的私密性，提升旅客的入驻体验度，也成为了艾扉酒店中停留人数和时间最多的空间。 

  The book bar, transformed from traditional corridor space, has become another popular space. Guests enjoy staying here to read a book or have a private meeting. 

千禧一代年轻人的客房

Room Design For Millennials 

  千禧一代年轻人不追求大房间，更在乎房间的体验感。某评论中心指出，提供满意的客户体验的首要因素不是取悦客户，而是减少他们的获取服务需要付出的时间和精力。这就是“便利文化”。罗昂进行了广泛的消费者测试，了解人们在住宿期间的习惯，在设计中更加专注于激发客房的功能性、高效性和舒适性。 

  Millennials care more about living experience rather than big rooms. The Harvard Business Review Center pointed out that the primary factor in providing a satisfactory customer experience is not to please customers, but to reduce the time and effort required to get service. By conducting extensive consumer testing to understand people's habits during their stay, logon focuses more on functionality, efficiency and comfort of the room.

  客房由睡眠休息区、和工作餐饮娱乐区构成。城市剪影等品牌元素与设计师研发设计的家具相结合，营造出舒适且令人印象深刻的高光角落。 

  Guest room consists of sleeping, work and entertainment area. Brand elements such as city silhouettes are combined with furniture designed by logon to create comfortable and impressive highlight space.

  无采光区域打造日景小庭院，变劣势为优势，通过庭院内景观和氛围灯光设计，打造室外氛围感。小细节的设计，让客人觉得值得，业主觉得增值。 

  In the area without lighting, a Japanese-style courtyard is created through the design of the landscape and lighting. The small details of the design make the guests feel worthwhile and the owners feel value-added. 

  回顾酒店业历史，由“有住”到“好住”，再到“趣住”的蜕变过程，也迎合了不同代际生活方式与思维方式的改变。艾扉等“非标准化”酒店必将成为未来酒店的发展趋势。 

  logon has designed the “Fun Accommodation” rather than a standard room, to meet the living requreiment of Z generation. In the future, "Non-standardized" hotel like AIFEEL will be the new trend. 

此文转载自logon design微信公众号。

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